Engagement & Retention
Deep-dive cohort analysis and behavioral churn modeling.
Activation Rate
88.4%
Sign-up to first load completion (Avg: 85%)
Weekly Active (WAU)
4,281
+12% growth in last 30 days
Monthly Churn
4.2%
-0.8% decrease since Dec '25
Retention Funnel (Day 1 - Day 60)
Retention (Completing at least 1 load/week)
Engagement (Opening app at least 3x/week)
Churn Risk Profiles
Healthy65%
At Risk20%
Critical15%
15% of fleet is in 'Critical Churn' status (0 loads in 14 days). Targeted reactivation pilot suggested.
Cohort Analysis Table
| Month Joined | Driver Count | M1 Retention | M3 Retention | M6 Retention | |
|---|---|---|---|---|---|
| Oct 2025 | 120 | 92% | 78% | 65% | |
| Nov 2025 | 154 | 94% | 82% | 68% | |
| Dec 2025 | 188 | 95% | 85% | - | |
| Jan 2026 | 210 | 97% | - | - |